Project Overview
FAVER
FAVER is a word-of-mouth recommendations platform designed to help you give, get and organize recommendations from trusted friends, to help you find the best of everything and live life better.
People don’t have the time or money for “trial-and-error”consumerism. We all waste hours doing online research in an effort to help us make "the right" choice around how we spend our money and our time on products or experiences. This process is not only time consuming but, worst of all, online reviews are often fake and can’t be trusted. Consumers prefer trusted recommendations from verifiable people in their personal network, who they know they can trust, and who have already taken the risk of trying something new. There isn’t a technology for easily getting, giving, managing and organizing recommendations from trusted friends for personal interests.
FAVER is a free app to help you give, get and organize word-of-mouth recommendations from your trusted friends, to help you quickly and easily find your next favorite book, movie, tv show, travel destination, video game, restaurant - anything. FAVER helps you avoid buyer’s remorse and enables you to quickly find the best of everything, based on the experience of the friends you trust who share your interests, who have already “been there, done that.” FAVER does this by helping you organize your network into trusted “clubs”, based on your interests, and enabling you to easily obtain a recommendation from a trusted source whenever you're in the market for a new "thing".
From there, you can organize these curated recommendations into personalized "Bucket Lists" for planning and future reference.
Surprisingly, studies show that less than 10% of word-of-mouth recommendations take place online; that means we receive over 90% of our most valued consumer advice offline. Why is that? The answer is that these recommendations tend to take place during every day, face-to-face conversations as we talk with our real-life friends about positive experiences we've recently had. We're naturally inclined to share cool things with the people we care about.
The problem is, most of these face-to-face recommendations become lost to our feeble human memory. FAVER inserts itself as the platform for capturing that valuable recommendation in real-time so you can call upon it when you're ready to: read your next book, watch your next show or plan your next travel destination. Especially now, as we find ourselves with less face-to-face time than ever before, FAVER allows users to capture valuable recommendations when wanted and needed.
FAVER is free to users because revenues are generated from affiliate marketing relationships and personalized, user-welcome, ads which are tailored to users’ personal interests and offerings they actually care about, validated by their trusted friends.
Life is short. FAVER empowers consumers to maximize precious time and money and live life better.
Use of Proceeds
We have accomplished much with the short time and runway we've had to work with. Below is a snapshot of what's been done and where we're going:
Ownership Structure & Rights of Securities
CAPITALIZATION AND OWNERSHIP
Capitalization
The Company has issued the following outstanding equity securities:
|
Type of security |
Common Stock |
|
Amount outstanding/Face Value |
13,000,000 authorized 2,061,950 issued and outstanding |
|
Voting Rights |
1 vote per share |
|
Anti-Dilution Rights |
No |
|
How this security may limit, dilute or qualify the Security issued pursuant to Regulation CF |
NA |
|
Percentage ownership of the Company by the holders of such security (assuming conversion prior to the Offering if convertible securities). |
100% |
|
Type of security |
Preferred Stock |
|
Amount outstanding/Face Value |
7,000,000 authorized None outstanding |
|
Voting Rights |
1 vote per share |
|
Anti-Dilution Rights |
No |
|
How this security may limit, dilute or qualify the Security issued pursuant to Regulation CF |
This class has a dividend preference, which may dilute the holders of the SAFE in the event of a liquidation following conversion of the SAFE. |
|
Percentage ownership of the Company by the holders of such security (assuming conversion prior to the Offering if convertible securities). |
0% |
Ownership
Below the beneficial owners of 20% percent or more of the Company’s outstanding voting equity securities, calculated on the basis of voting power, are listed along with the amount they own.
|
Name |
Number and type/class of security held |
Percentage ownership |
|
Brandon Towner |
1,640,000 shares of Common Stock |
78.75% |
Risks & Disclosures
Risk Factors
THERE ARE SIGNIFICANT RISKS AND UNCERTAINTIES ASSOCIATED WITH AN INVESTMENT IN THE COMPANY AND THE SECURITIES. THE SECURITIES OFFERED HEREBY ARE NOT PUBLICLY-TRADED AND ARE SUBJECT TO TRANSFER RESTRICTIONS. THERE IS NO PUBLIC MARKET FOR THE SECURITIES AND ONE MAY NEVER DEVELOP. AN INVESTMENT IN THE COMPANY IS HIGHLY SPECULATIVE. THE SECURITIES SHOULD NOT BE PURCHASED BY ANYONE WHO CANNOT BEAR THE FINANCIAL RISK OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME AND WHO CANNOT AFFORD THE LOSS OF THEIR ENTIRE INVESTMENT. FOR COMPLETE RISKS AND DISCLOSURES, SEE THE SECTION OF THE FORM C ENTITLED "RISK FACTORS." THESE SECURITIES INVOLVE A HIGH DEGREE OF RISK THAT MAY NOT BE APPROPRIATE FOR ALL INVESTORS. THIS FORM C DOES NOT CONSTITUTE AN OFFER IN ANY JURISDICTION IN WHICH AN OFFER IS NOT PERMITTED. WE ARE OFFERING TO SELL, AND SEEKING OFFERS TO BUY THE SECURITIES ONLY IN JURISDICTIONS WHERE OFFERS AND SALES ARE PERMITTED.
THE SECURITIES OFFERED INVOLVE A HIGH DEGREE OF RISK. ANY PROSPECTIVE INVESTOR CONSIDERING THE PURCHASE OF THESE SECURITIES SHOULD BE AWARE OF THESE AND OTHER FACTORS SET FORTH IN THIS FORM C AND SHOULD CONSULT WITH HIS OR HER LEGAL, TAX AND FINANCIAL ADVISORS PRIOR TO MAKING AN INVESTMENT IN THE SECURITIES. THE SECURITIES SHOULD ONLY BE PURCHASED BY PERSONS WHO CAN AFFORD TO LOSE ALL OF THEIR INVESTMENT.
Previous Funding
Over $300k seed capital from Co-Founders
View our
Offering Documents
Gallery
Meet the FAVER team
Life is short. FAVER it
Founder/CEO
Brandon Towner
Brandon is the founder, creator and CEO of FAVER, INC. With over 12 years experience in tech, Brandon has represented Technology companies in the Digital Marketing space, with tenure at both early-stage startups as well as global tech giants such as Adobe, Marketo and Oracle. Brandon has a passion for technology and improving the lives of consumers. “Life is short. I created FAVER to help people live life better and make meaningful memories with the limited time we have to make them.”
Co-Founder - Business Advisor
David Spafford
David founded Megahertz Corporation in 1985, while attending the University of Utah, The company went public in 1993 and sold in 1995 to U.S. Robotics in a transaction valued at $403 million. Due to his successes and contributions to the technology space in Utah, Spafford was inducted into the Utah Technology Council Hall of Fame. Since 1995, David has gone on to enjoy traveling, serving in his church, on corporate boards, investing in real estate and businesses and advising other entrepreneurs.
Chief Legal Counsel
David Hardy
Mr. Hardy has over 30 years of experience representing and advising technology companies from inception, through going public, to ultimate acquisition. He has worked both in private law practice – focusing on corporate, securities, startups, technology, intellectual property, and venture law – and in public-company executive management serving as Senior Vice President and General Counsel of Megahertz Corporation. Mr. Hardy currently maintains a private business law practice in Salt Lake City, Ut
CFO
Mark Springer
Mark A. Springer, CPA, MBA, has over 30 years of experience as a CPA, CFO, and a financial consultant. Mark started his career in public accounting in 1990 while earning a Bachelor of Arts in Accounting at the University of Utah followed by a Master of Business Administration from Utah State University. He started his CPA practice in 1996, where he has been serving companies of various sizes from start-ups to companies above $100 Million in revenue. Mark has been CFO for various companies.
Technology Advisor
Jason Towner
Jason is an entrepreneur and software engineer with 16 years of tech industry experience in digital design, software development, software architecture and team management. Jason has worked with companies at various stages and sizes in roles that include co-founder and leadership positions at various startups and small companies. His Software Engineering experience includes: eBay-Team Lead; 1-800 Contacts + glasses.com-Tech Lead; OODA Health-Team Lead, Jane.com-Sr. Software Engineer; and others.
Strategic Technology Advisor
CJ Little
CJ is a life-long technologist that has dedicated his entire career to building novel technology, usually in the form of early-stage technology companies. Over the past 20 years he has built durable technology and companies, some of which have been acquired and some of which still operate today. Since 2013 he has focused on helping accelerate growth within his portfolio companies by engaging as an (extremely) active advisor and/or investor.
Strategic Advisor
Natalie Jenkins House
Natalie has over two decades of experience in marketing with a focus on customer- and data-driven go-to-market approaches designed to drive growth, engagement, loyalty and advocacy. Natalie's expertise includes go-to-market strategy, brand and persona development, customer experience strategies and customer journey mapping, product marketing and messaging, demand creation, marketing automation, lifecycle marketing programs, web and digital experience, marketing KPI management and dashboard dev.
Founder/CEO
Brandon Towner
Brandon is the founder, creator and CEO of FAVER, INC. With over 12 years experience in tech, Brandon has represented Technology companies in the Digital Marketing space, with tenure at both early-stage startups as well as global tech giants such as Adobe, Marketo and Oracle. Brandon has a passion for technology and improving the lives of consumers. “Life is short. I created FAVER to help people live life better and make meaningful memories with the limited time we have to make them.”
Co-Founder - Business Advisor
David Spafford
David founded Megahertz Corporation in 1985, while attending the University of Utah, The company went public in 1993 and sold in 1995 to U.S. Robotics in a transaction valued at $403 million. Due to his successes and contributions to the technology space in Utah, Spafford was inducted into the Utah Technology Council Hall of Fame. Since 1995, David has gone on to enjoy traveling, serving in his church, on corporate boards, investing in real estate and businesses and advising other entrepreneurs.
Chief Legal Counsel
David Hardy
Mr. Hardy has over 30 years of experience representing and advising technology companies from inception, through going public, to ultimate acquisition. He has worked both in private law practice – focusing on corporate, securities, startups, technology, intellectual property, and venture law – and in public-company executive management serving as Senior Vice President and General Counsel of Megahertz Corporation. Mr. Hardy currently maintains a private business law practice in Salt Lake City, Ut
CFO
Mark Springer
Mark A. Springer, CPA, MBA, has over 30 years of experience as a CPA, CFO, and a financial consultant. Mark started his career in public accounting in 1990 while earning a Bachelor of Arts in Accounting at the University of Utah followed by a Master of Business Administration from Utah State University. He started his CPA practice in 1996, where he has been serving companies of various sizes from start-ups to companies above $100 Million in revenue. Mark has been CFO for various companies.
Technology Advisor
Jason Towner
Jason is an entrepreneur and software engineer with 16 years of tech industry experience in digital design, software development, software architecture and team management. Jason has worked with companies at various stages and sizes in roles that include co-founder and leadership positions at various startups and small companies. His Software Engineering experience includes: eBay-Team Lead; 1-800 Contacts + glasses.com-Tech Lead; OODA Health-Team Lead, Jane.com-Sr. Software Engineer; and others.
Strategic Technology Advisor
CJ Little
CJ is a life-long technologist that has dedicated his entire career to building novel technology, usually in the form of early-stage technology companies. Over the past 20 years he has built durable technology and companies, some of which have been acquired and some of which still operate today. Since 2013 he has focused on helping accelerate growth within his portfolio companies by engaging as an (extremely) active advisor and/or investor.
Strategic Advisor
Natalie Jenkins House
Natalie has over two decades of experience in marketing with a focus on customer- and data-driven go-to-market approaches designed to drive growth, engagement, loyalty and advocacy. Natalie's expertise includes go-to-market strategy, brand and persona development, customer experience strategies and customer journey mapping, product marketing and messaging, demand creation, marketing automation, lifecycle marketing programs, web and digital experience, marketing KPI management and dashboard dev.
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